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Conservative newsmagazine Newsweek has a good article on the
Greening of America in their recent issue (July 17, 2006)
Gallup polling data shows that the number of Americans who say they worry about the environment has increased from 62 to 77 percent between 2004 and 2006. This data was gathered before the release of Al Gore's film on climate change,
An Inconvenient TruthMarketers have a term called LOHAS (Lifestyles of Health and Sustainability) to describe eco-conscious consumers.
It's good to see the message is sinking in among the conservative media, though the article does peddle a fair share of despair over climate change: "In the face of the coming onslaught of pollutants from a rapidly urbanizing China and India, the task of avoiding ecological disaster may seem hopeless, and some environmental scientists have, quietly, concluded that it is" (p. 43)
Al Gore documents this trend "from denial to despair", in his movie An Inconvenient Truth. Having delayed, denied, obfuscated, and lied about climate change for decades, conservative politicians and media pundits have now completely flip-flopped. Climate change is real and serious, they say, but now it's far too late and too difficult to do anything about it. Whoops, we were wrong. Too bad it's too late.