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I noticed this annoying display in a Toronto location of lululemon: a semi-political display about why lululemon is manufacturing in Asia. After researching the issue it seems that lululemon which previously manufactured locally only, is shifting its production from Canada to Asia. The reasons they list for the manufacturing shift include "an overabundance of skilled seamstresses", and "proximity to our offshore retail stores".
Yeah right. The reason lululemon is manufacturing in Sri Lanka is because of
the enormous popularity of the brand in Sri Lanka.
We just can't ship our finished goods to Sri Lanka fast enough, so we built a factory there. It has nothing to do with lower wages in these countries. Their web site
echoes this statement, saying they are shifting "a percentage of our production" so that it is "closer to our offshore retail stores."
Anyhow, every time I walked by that window, that pompous, patronizing bit of corporate nonsense was bugging me. People weren't born yesterday; they know that offshoring is happening. Lululemon may not be able to compete without Asian labor, but at least call a spade a spade and tell us how your Asian sweatshops are better than the other ones, etc. etc. Anything's better than this intelligence-insulting happy face corporate crap. I may never buy lululemon again